EVENT MARKETING MANAGEMENT
Material type:
TextPublication details: NEW DELHI VIKAS 2007Description: 243ISBN: - 9788125914495
- MARKETING MANAGEMENT
- PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES
- 658.8, GAU
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
|
SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, GAU (Browse shelf(Opens below)) | Available | CM266 |
There are no comments on this title.
Log in to your account to post a comment.