EVENT MARKETING MANAGEMENT
GAUR SANJAYA SINGH
EVENT MARKETING MANAGEMENT - NEW DELHI VIKAS 2007 - 243
9788125914495
MARKETING MANAGEMENT
PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES
658.8, GAU
EVENT MARKETING MANAGEMENT - NEW DELHI VIKAS 2007 - 243
9788125914495
MARKETING MANAGEMENT
PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES
658.8, GAU