EVENT MARKETING MANAGEMENT (Record no. 9132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125914495 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8, GAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GAUR SANJAYA SINGH |
| 245 ## - TITLE STATEMENT | |
| Title | EVENT MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | VIKAS |
| Year of Publication | 2007 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 243 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 18/06/2016 | GIFT | 265.00 | SGTU | 2 | 658.8, GAU | CM266 | 31/07/2024 | 31/07/2024 | 18/06/2016 | FCM Books |