EVENT MARKETING MANAGEMENT
Material type:
TextPublication details: NEW DELHI VIKAS 2007Description: 243ISBN: - 9788125914495
- MARKETING MANAGEMENT
- PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES
- 658.8, GAU
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
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SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, GAU (Browse shelf(Opens below)) | Available | CM266 |
Browsing SGT Science & Social Sciences Library shelves, Shelving location: Text Book, Collection: COMMERCE MANAGEMENT Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | ||||||
| 658.5,ZET SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | 658.8, CHH MARKETING MANAGEMENT | 658.8, CHH MARKETING MANAGEMENT | 658.8, GAU EVENT MARKETING MANAGEMENT | 658.8, PIL MODERN MARKETING PRINCIPLES AND PRACTICES | 658.8, PIL MODERN MARKETING PRINCIPLES AND PRACTICES | 658.84, KOT INTERNATIONAL MARKETING |
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