IMPACT OF CONSUMER BASED BRAND EQUITY ON BRAND PREFERENCE AND PURCHASE INTENTION A STUDY ON SELECT FMCG PLAYER IN HARYANA (Record no. 33237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | GUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GULIA MANISH |
| 245 ## - TITLE STATEMENT | |
| Title | IMPACT OF CONSUMER BASED BRAND EQUITY ON BRAND PREFERENCE AND PURCHASE INTENTION A STUDY ON SELECT FMCG PLAYER IN HARYANA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of Publication | 2023 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 176 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | 27/12/2025 | 658.827 GUL | DT2055 | 27/12/2025 | 27/12/2025 | Thesis/Dissertation | ||||
| Dewey Decimal Classification | Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | 27/12/2025 | 658.827 GUL | DT2056 | 27/12/2025 | 27/12/2025 | Thesis/Dissertation |