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IMPACT OF CONSUMER BASED BRAND EQUITY ON BRAND PREFERENCE AND PURCHASE INTENTION A STUDY ON SELECT FMCG PLAYER IN HARYANA

GULIA MANISH

IMPACT OF CONSUMER BASED BRAND EQUITY ON BRAND PREFERENCE AND PURCHASE INTENTION A STUDY ON SELECT FMCG PLAYER IN HARYANA - 2023 - 176

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / GUL

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IMPACT OF CONSUMER BASED BRAND EQUITY ON BRAND PREFERENCE AND PURCHASE INTENTION A STUDY ON SELECT FMCG PLAYER IN HARYANA

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