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BASICS OF MARKETING MANAGEMENT THEORY AND PRACTICE
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TextPublication details: NEW DELHI S CHAND 2014Description: 468ISBN: - 9788121931687
- MARKETING MANAGEMENT
- . INTRODUCTION TO MARKETING 1 – 42 2. EMERGING ISSUES IN MARKETING 43 – 66 3. MARKETING ENVIRONMENT AND DEMAND FORECASTING 67 – 81 4. CONSUMER BEHAVIOR AND MARKET SEGMENTATION 82 – 119 5. PRODUCT DECISIONS 120 – 152 5.1. PRODUCT-RELATED STRATEGIES 153 – 174 6. PRICING DECISIONS 175 – 189 7. MARKET PROMOTION MIX 190 – 198 7.1. ADVERTISING 199 – 235 7.2. PERSONAL SELLING AND SALES FORCE MANAGEMENT 236 – 262 7.3. SALES PROMOTION 263 – 268 7.4. PUBLICITY AND PUBLIC RELATIONS 269 – 283 8. PHYSICAL DISTRIBUTION AND CHANNEL OF DISTRIBUTION 284 – 305 9. MARKETING INFORMATION SYSTEM AND MARKETING RESEARCH 306 – 341 10. RURAL MARKETING 342 – 357 11. MARKETING OF SERVICES 358 – 264 12. ELEMENTS OF RETAILING 365 – 387 13. INTERNATIONAL MARKETING 388 – 399 14. MARKETING CONTROL 400 – 413 15. ANALYSING COMPETITION 414 – 430 16. CASE STUDY – MARKETING CASES AND ANALYSIS 431 – 448 17. PROJECT REPORT IN MARKETING – PRACTICAL STUDY 449 – 469 BIBLIOGRAPHY
- 658.8,RUD
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
|
SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8,RUD (Browse shelf(Opens below)) | Available | CM483 |
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