BASICS OF MARKETING MANAGEMENT (Record no. 9151)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01370nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121931687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8,RUD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RUDANI, R. B. |
| 245 ## - TITLE STATEMENT | |
| Title | BASICS OF MARKETING MANAGEMENT |
| Remainder of title | THEORY AND PRACTICE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | S CHAND |
| Year of Publication | 2014 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 468 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | . INTRODUCTION TO MARKETING 1 – 42 2. EMERGING ISSUES IN MARKETING 43 – 66 3. MARKETING ENVIRONMENT AND DEMAND FORECASTING 67 – 81 4. CONSUMER BEHAVIOR AND MARKET SEGMENTATION 82 – 119 5. PRODUCT DECISIONS 120 – 152 5.1. PRODUCT-RELATED STRATEGIES 153 – 174 6. PRICING DECISIONS 175 – 189 7. MARKET PROMOTION MIX 190 – 198 7.1. ADVERTISING 199 – 235 7.2. PERSONAL SELLING AND SALES FORCE MANAGEMENT 236 – 262 7.3. SALES PROMOTION 263 – 268 7.4. PUBLICITY AND PUBLIC RELATIONS 269 – 283 8. PHYSICAL DISTRIBUTION AND CHANNEL OF DISTRIBUTION 284 – 305 9. MARKETING INFORMATION SYSTEM AND MARKETING RESEARCH 306 – 341 10. RURAL MARKETING 342 – 357 11. MARKETING OF SERVICES 358 – 264 12. ELEMENTS OF RETAILING 365 – 387 13. INTERNATIONAL MARKETING 388 – 399 14. MARKETING CONTROL 400 – 413 15. ANALYSING COMPETITION 414 – 430 16. CASE STUDY – MARKETING CASES AND ANALYSIS 431 – 448 17. PROJECT REPORT IN MARKETING – PRACTICAL STUDY 449 – 469 BIBLIOGRAPHY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 12 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Total Renewals | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 20/06/2016 | SPARSH BOOK GALLRY | 260.00 | SGTU | 1291 | 37 | 1 | 658.8,RUD | CM483 | 18/12/2024 | 18/12/2024 | 14/11/2025 | FCM Books |