ADVERTISING THEORY AND PRACTICE
Material type:
TextPublication details: NEW DELHI HIMALAYA PUBLISHING HOUSE 2015Description: 398ISBN: - 9789352020409
- MANAGEMENT
- ADVERTISING AS A TOOL OF COMMUNICATION, EVOLUTION OF ADVERTISING,ROLE OF ADVERTISING, ROLE OF ADVERTISING IN THE MARKETING MIX,BRANDS AND ADVERTISING, BRANDS AND ADVERTISING, KINDS OF ADVERTISING,ADVERTISING AS A CAREER, ECONOMIC ASPECTS OF ADVERTISING, SOCIAL ASPECTS OF ADVERTISING ROLE OF RESEARCH
- 6590.1
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
FCM Books
|
SGT Science & Social Sciences Library Text Book | 659.1 (Browse shelf(Opens below)) | Available | CM780 | ||
|
FCM Books
|
SGT Science & Social Sciences Library Reference Book | 659.1 (Browse shelf(Opens below)) | Not For Loan | CM781 | ||
|
FCM Books
|
SGT Science & Social Sciences Library Text Book | 659.1 (Browse shelf(Opens below)) | Available | CM782 |
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