ADVERTISING (Record no. 8833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352020409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 6590.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHUNAWALLA, S. A |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING |
| Remainder of title | THEORY AND PRACTICE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | HIMALAYA PUBLISHING HOUSE |
| Year of Publication | 2015 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 398 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | ADVERTISING AS A TOOL OF COMMUNICATION, EVOLUTION OF ADVERTISING,ROLE OF ADVERTISING, ROLE OF ADVERTISING IN THE MARKETING MIX,BRANDS AND ADVERTISING, BRANDS AND ADVERTISING, KINDS OF ADVERTISING,ADVERTISING AS A CAREER, ECONOMIC ASPECTS OF ADVERTISING, SOCIAL ASPECTS OF ADVERTISING ROLE OF RESEARCH, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 30/05/2016 | KIRTI PRAKASHAN | 298.00 | SGTU | IN2705 | 1 | 659.1 | CM780 | 07/08/2021 | 05/04/2021 | FCM Books | |||||
| Dewey Decimal Classification | Not For Loan | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 30/05/2016 | KIRTI PRAKASHAN | 298.00 | SGTU | 2705 | 659.1 | CM781 | 30/05/2016 | FCM Books | ||||||
| Dewey Decimal Classification | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 30/05/2016 | KIRTI PRAKASHAN | 298.00 | SGTU | 2705 | 1 | 659.1 | CM782 | 04/04/2019 | 04/04/2019 | FCM Books |