CONSUMER BEHAVIOUR
Material type:
TextPublication details: NEW DELHI PEARSON 2016Edition: 11THDescription: 508ISBN: - 9789332555099
- CONSUMER BEHAVIOUR
- PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research
- 658.8342 SCH
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SGT Science & Social Sciences Library Reference Book | COMMERCE MANAGEMENT | 658.8342 SCH (Browse shelf(Opens below)) | Not For Loan | CM3455 | ||
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SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.8342 SCH (Browse shelf(Opens below)) | Available | CM3456 | ||
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SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.8342 SCH (Browse shelf(Opens below)) | Available | CM3178 | ||
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FCM Books
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SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.8342 SCH (Browse shelf(Opens below)) | Available | CM3179 | ||
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FCM Books
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SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.8342 SCH (Browse shelf(Opens below)) | Available | CM3180 |
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