CONSUMER BEHAVIOUR (Record no. 10632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01412nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555099 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHIFFMAN,LEON G |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Year of Publication | 2016 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 508 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 27/01/2017 | INDIAN PUBLISHERS & DISTRIBUTERS | 699.00 | SGTU | 117 | 4 | 658.8342 SCH | CM3178 | 15/12/2017 | 30/11/2017 | 20/12/2016 | FCM Books | |||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 27/01/2017 | INDIAN PUBLISHERS & DISTRIBUTERS | 699.00 | SGTU | 117 | 11 | 658.8342 SCH | CM3179 | 29/10/2024 | 31/08/2024 | 20/12/2016 | FCM Books | |||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 27/01/2017 | INDIAN PUBLISHERS & DISTRIBUTERS | 699.00 | SGTU | 117 | 4 | 658.8342 SCH | CM3180 | 22/12/2022 | 12/12/2022 | 20/12/2016 | FCM Books | 1 | ||||
| Dewey Decimal Classification | Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 31/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 599.00 | SGTU | 120 | 2 | 658.8342 SCH | CM3455 | 13/02/2018 | 30/01/2018 | 14/12/2016 | FCM Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 31/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 599.00 | SGTU | 120 | 1 | 658.8342 SCH | CM3456 | 15/03/2019 | 26/02/2019 | 14/12/2016 | FCM Books |