MARKETING CHANNELS (Record no. 9439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120311497 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8,STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | STERN,LOUIS W |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING CHANNELS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PHI |
| Year of Publication | 1998 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 576 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | CHANNEL STRUCTURE, CHANNEL DESIGN AND PLANNING, CHANNEL MANAGEMENT, INTERNATIONAL DIMENSIONS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 04/07/2016 | GIFT BY DR. J.D SINGH | 195.00 | SGTU | 658.8,STE | CM1233 | 04/07/2016 | 04/07/2016 | FCM Books |