MARKETING MANAGEMENT (Record no. 9120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8, CHH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHHABRA, T. N. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | DHANPAT RAI &CO. |
| Year of Publication | 2014 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | V. P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | NATURE AND FUNCTIONS OF MARKETING,MARKETING CONCEPT, MARKETING ENVIRONMENT,MARKETING INFORMATION AND RESEARCH, CONSUMER BEHAVIOR MARKET SEGMENTATION, MARKETING -MIX,PRODUCT AND PRODUCT PLANNING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Total Renewals | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 300.00 | SGTU | 2308 | 22 | 1 | 658.8, CHH | CM620 | 13/06/2023 | 31/05/2023 | FCM Books | |||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 300.00 | SGTU | 2308 | 33 | 1 | 658.8, CHH | CM621 | 26/09/2022 | 12/09/2022 | FCM Books |