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MARKETING MANAGEMENT

CHHABRA, T. N.

MARKETING MANAGEMENT - NEW DELHI DHANPAT RAI &CO. 2014 - V. P.

Subjects--Topical Terms:
MARKETING

Subjects--Index Terms: NATURE AND FUNCTIONS OF MARKETING,MARKETING CONCEPT, MARKETING ENVIRONMENT,MARKETING INFORMATION AND RESEARCH, CONSUMER BEHAVIOR MARKET SEGMENTATION, MARKETING -MIX,PRODUCT AND PRODUCT PLANNING

Dewey Class. No.: 658.8, CHH

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MARKETING MANAGEMENT

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