EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT (Record no. 32566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | E23M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MANISHA |
| 245 ## - TITLE STATEMENT | |
| Title | EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | GURUGRAM |
| Name of publisher, distributor, etc | SGT UNIVERSITY |
| Year of Publication | 2023 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 71 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PHD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SGT Medical Library | SGT Medical Library | Reference Book | 27/08/2025 | 658 E23M | DT2394 | 27/08/2025 | 27/08/2025 | Thesis/Dissertation |