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EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT

MANISHA

EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT - GURUGRAM SGT UNIVERSITY 2023 - 71

Subjects--Topical Terms:
MANAGEMENT

Subjects--Index Terms: PHD

Dewey Class. No.: 658 / E23M

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EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT

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