MODERN MARKETING PRINCIPLES AND PRACTICES
Material type:
TextPublication details: NEW DELHI S CHAND 2015Description: 594ISBN: - 9788121916974
- MARKETING
- • MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETING
- 658.8, PIL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
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SGT Science & Social Sciences Library Reference Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf(Opens below)) | Not For Loan | CM807 | ||
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FCM Books
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SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf(Opens below)) | Available | CM808 | ||
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FCM Books
|
SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf(Opens below)) | Available | CM809 |
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