MODERN MARKETING PRINCIPLES AND PRACTICES (Record no. 9115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01687nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121916974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8, PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PILLAI, R. S. N |
| 245 ## - TITLE STATEMENT | |
| Title | MODERN MARKETING PRINCIPLES AND PRACTICES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | S CHAND |
| Year of Publication | 2015 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 594 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | • MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 17/06/2016 | KIRTI PRKASHAN | 450.00 | SGTU | 2705 | 658.8, PIL | CM807 | 17/06/2016 | FCM Books | |||||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 450.00 | SGTU | 2705 | 658.8, PIL | CM808 | 12/05/2018 | FCM Books | 13 | 1 | 10/05/2018 | |||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 450.00 | SGTU | 2705 | 658.8, PIL | CM809 | 13/08/2025 | FCM Books | 10 | 01/08/2025 |