B2B MARKETING: A SOUTH-ASIAN PERSPECTIVE
Material type:
TextPublication details: NEW DELHI CENGAGE LEARNING 2014Edition: 11THDescription: 522ISBN: - 9788131520796
- MARKETING
- 'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12 Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index
- 658.8 HUT
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
|
SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.8 HUT (Browse shelf(Opens below)) | Available | CM3438 | ||
|
FCM Books
|
SGT Science & Social Sciences Library Reference Book | COMMERCE MANAGEMENT | 658.8 HUT (Browse shelf(Opens below)) | Not For Loan | CM3439 |
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