RETAIL MANAGEMENT : A STRATEGIC APPROACH
Material type:
TextPublication details: NEW DELHI PEARSON 2016Edition: 11THDescription: 652ISBN: - 9788131733769
- RETAIL MANAGEMENT
- Part 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy
- 658.87 BER
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
FCM Books
|
SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 658.87 BER (Browse shelf(Opens below)) | Available | CM3211 | ||
|
FCM Books
|
SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.87 BER (Browse shelf(Opens below)) | Not For Loan | CM3212 |
Browsing SGT Science & Social Sciences Library shelves, Shelving location: On Display, Collection: COMMERCE MANAGEMENT Close shelf browser (Hides shelf browser)
| 658.8342 SCH CONSUMER BEHAVIOUR | 658.8342 SCH CONSUMER BEHAVIOUR | 658.87 BAJ RETAIL MANAGEMENT | 658.87 BER RETAIL MANAGEMENT : A STRATEGIC APPROACH | 658, KOO ESSENTIALS OF MANAGEMENT | 658, KOO ESSENTIALS OF MANAGEMENT | 658, KOO ESSENTIALS OF MANAGEMENT |
There are no comments on this title.
Log in to your account to post a comment.