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MARKETING MANAGEMENT (Record no. 9155)

MARC details
000 -LEADER
fixed length control field	00568nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8122501389
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8,MAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MAMORIA, C. B.
245 ## - TITLE STATEMENT
Title	MARKETING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	KITAB MAHAL
Year of Publication	1984
300 ## - PAGE DESCRIPTION
No. of Pages	828
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	MARKETING AN OVERVIEW, HISTORICAL PERSPECTIVE OF MARKETING AND APPAROHES TO THE STUDY, MODERN MARKETING CONCEPT,THE MARKETING SYSTEM INCLUDING MARKETING MIX THE MARKETING SYSTEM MARKETING PROCESS AND EXTRA MIC ENVIRON MENTAL FACTORS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	FCM Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Vendor Name	Cost, normal purchase price	SGTU	Total Checkouts	Full call number	Accession No. (Barcode)	Date last seen	Date last borrowed	Bill Date	Koha item type
		Dewey Decimal Classification			COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Text Book	20/06/2016	GIFT	190.00	SGTU	11	658.8,MAM	CM226	08/12/2017	27/11/2017	20/06/2016	FCM Books