PRINCIPLES OF MARKETING (Record no. 9149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01711nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8,KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Year of Publication | 2013 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 514+V. P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | TABLE OF CONTENT PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 1 MARKETING: CREATING AND CAPTURING CUSTOMER VALUE 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS PART 2 UNDERSTANDING THE MARKETPLACE AND CONSUMERS 3 ANALYZING THE MARKETING ENVIRONMENT 4 MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS 5 CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 6 BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR PART 3 DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MIX 7 CUSTOMER-DRIVEN MARKETING STRATEGY: CREATING VALUE FOR TARGET CUSTOMERS 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE 11 PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS 12 MARKETING CHANNELS: DELIVERING CUSTOMER VALUE 13 RETAILING AND WHOLESALING 14 COMMUNICATING CUSTOMER VALUE: INTEGRATED MARKETING COMMUNICATIONS STRATEGY 15 ADVERTISING AND PUBLIC RELATIONS 16 PERSONAL SELLING AND SALES PROMOTION 17 DIRECT AND ONLINE MARKETING: BUILDING DIRECT CUSTOMER RELATIONSHIPS PART 4 EXTENDING MARKETING 18 CREATING COMPETITIVE ADVANTAGE 19 THE GLOBAL MARKETPLACE 20 SUSTAINABLE MARKETING: SOCIAL RESPONSIBILITY AND ETHICS APPENDIX 1 MARKETING PLAN APPENDIX 2 MARKETING BY THE NUMBERS APPENDIX 3 CAREERS IN MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 20/06/2016 | SPARSH BOOK GALLERY | 825.00 | SGTU | 1285 | 27 | 658.8,KOT | CM455 | 04/04/2025 | 28/03/2025 | 14/11/2021 | FCM Books | |||||
| Long Overdue (Lost) | Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 12/07/2016 | KIRTI PRAKASHAN | 825.00 | SGTU | 2365 | 4 | 658.8,KOT | CM698 | 24/08/2018 | 24/08/2018 | 16/03/2015 | FCM Books | 24/04/2018 |