MARKETING (Record no. 9126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01356nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8,ETZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ETZEL,MICHAEL J. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | TMH |
| Year of Publication | 2010 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 880 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PART ONE: NATURE AND SCOPE OF MARKETING 1. THE FIELD OF MARKETING 2. THE DYNAMIC MARKETING ENVIRONMENT 3. GLOBAL MARKETS AND MARKETING PART TWO: IDENTIFYING AND SELECTING MARKETS 4. CONSUMER MARKETS AND BUYING BEHAVIOR 5. BUSINESS MARKETS AND BUYING BEHAVIOR 6. MARKET SEGMENTATION, TARGETING AND POSITIONING 7. MARKETING RESEARCH AND MARKET INFORMATION PART THREE: PRODUCT 8. PRODUCT PLANNING AND DEVELOPMENT 9. PRODUCT-MIX STRATEGIES 10. BRANDS, PACKAGING, AND OTHER PRODUCT FEATURES 11. SERVICES MARKETING PART FOUR: PRICE 12. PRICE DETERMINATION 13. PRICING STRATEGIES PART FIVE: DISTRIBUTION 14. CHANNELS OF DISTRIBUTION 15. RETAILING 16. WHOLESALING AND PHYSICAL DISTRIBUTION PART SIX: PROMOTION 17. INTEGRATED MARKETING COMMUNICATIONS 18. PERSONAL SELLING AND SALES MANAGEMENT 19. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS PART SEVEN: MANAGING THE MARKETING EFFORT 20. STRATEGIC MARKETING PLANNING 21. MARKETING IMPLEMENTATION AND EVALUATION 22. MARKETING AND THE INFORMATION ECONOMY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 799.00 | SGTU | 2365 | 8 | 658.8,ETZ | CM685 | 19/12/2017 | 25/11/2017 | 16/03/2013 | FCM Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 799.00 | SGTU | 2365 | 11 | 658.8,ETZ | CM686 | 04/04/2025 | 28/03/2025 | 16/03/2013 | FCM Books |