MEDIA AND COMMUNICATION MANAGEMENT (Record no. 9023)

MARC details
000 -LEADER
fixed length control field 00755nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350247105
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23, RAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAYUDU C.S.
245 ## - TITLE STATEMENT
Title MEDIA AND COMMUNICATION MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc HIMALAYA PUBLICATION
Year of Publication 2011
300 ## - PAGE DESCRIPTION
No. of Pages 720
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
653 ## - KEYWORDS--INDEX TERM
Keyword term Nature and Scope of Communication, Oral Communication, Written Communication, Communication Channels (Organization Communication), Print Media, The Press, Broadcast Media – Television, Broadcast Media – Radio, Cinema and Film Media, Electronic Media, Traditional Media, Advertisement Communication, Communication Numerical Data, Meetings As Communication, Supplementary Topics - Public Relations,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type FCM Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Vendor Name Cost, normal purchase price SGTU Bill Number Total Checkouts Full call number Accession No. (Barcode) Date last seen Bill Date Koha item type
    Dewey Decimal Classification     SGT Science & Social Sciences Library SGT Science & Social Sciences Library Text Book 15/06/2016 IBH 390.00 SGTU 9475   302.23, RAY CM59 15/06/2016 30/08/2013 FCM Books