ADVERTISING,SALES AND PROMOTION MANAGEMENT (Record no. 8988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350976647 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1, CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHUNAWALLA, S. A. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING,SALES AND PROMOTION MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | HIMALAYA PUBLISHING HOUSE |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 458 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | BASIC CONCEPTS PROMOTION AND COMMUNICATION , FUNDAMENTALS OF ADVERTISING AGENCY, MARKET ANLYSIS SEGMENTATION AND TARGETING, CREATIVITY, CREATIVE STEGY AND COPYWRITING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FCM Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 13/06/2016 | UBSPD | 430.00 | SGTU | 364029 | 2 | 659.1, CHU | CM432 | 07/08/2021 | 06/04/2021 | FCM Books | |||||
| Withdrawn | Dewey Decimal Classification | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 13/06/2016 | 430.00 | SGTU | 364029 | 659.1, CHU | CM433 | 13/06/2016 | FCM Books |