Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Record no. 13876)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178299433 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 245 ## - TITLE STATEMENT | |
| Title | Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELDI |
| Name of publisher, distributor, etc | SAGE Publications |
| Year of Publication | 2009 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 103 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMMERCE MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 30 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 02/12/2017 | KIRTI PRAKASHAN | 350.00 | SGTU | IN1265 | 12 | KAP | CM3701 | 07/06/2024 | 24/05/2024 | 03/11/2017 | Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 02/12/2017 | KIRTI PRAKASHAN | 350.00 | SGTU | IN1265 | 2 | KAP | CM3702 | 18/03/2025 | 17/01/2025 | 03/11/2017 | Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 02/12/2017 | KIRTI PRAKASHAN | 350.00 | SGTU | IN1265 | 6 | KAP | CM3703 | 21/05/2024 | 13/05/2024 | 03/11/2017 | Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 02/12/2017 | KIRTI PRAKASHAN | 350.00 | SGTU | IN1265 | 15 | KAP | CM3704 | 11/07/2024 | 11/07/2024 | 03/11/2017 | Books | ||||
| Dewey Decimal Classification | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 02/12/2017 | KIRTI PRAKASHAN | 350.00 | SGTU | IN1265 | 9 | KAP | CM3705 | 31/01/2025 | 27/01/2024 | 03/11/2017 | Books |