Brand Positioning: Strategies for Competitive Advantage (Record no. 12789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | B15S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subroto Sengupta |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning: Strategies for Competitive Advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | MCGRAW HILL |
| Year of Publication | 2015 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 297 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MASS COMMUNICATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Record Book | 02/08/2017 | AHUJA BOOKS PUBLISHER | 525.00 | SGTU | 6739 | 658 B15S | MC24 | 02/08/2017 | 16/03/2016 | Books | ||||||
| Dewey Decimal Classification | MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Record Book | 02/08/2017 | AHUJA BOOKS PUBLISHER | 525.00 | SGTU | 6739 | 1 | 658 B15S | MC25 | 12/10/2020 | 16/03/2016 | Books | 11/03/2020 | ||||
| Dewey Decimal Classification | MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Record Book | 02/08/2017 | AHUJA BOOKS PUBLISHER | 525.00 | SGTU | 6739 | 658 B15S | MC26 | 02/08/2017 | 16/03/2016 | Books |