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SERVICES MARKETING: TEXT AND CASES

VERMA V. HARSH

SERVICES MARKETING: TEXT AND CASES - NEW DELHI PEARSON 2008 - 470

ISBN: 9788177586732

Subjects--Topical Terms:
MANAGEMENT OF MARKETING

Subjects--Index Terms: FIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPS

Dewey Class. No.: 658.8,VER

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