| 000 | 00609nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | SGT | ||
| 020 | _a9788177586732 | ||
| 082 | _a658.8,VER | ||
| 100 | _aVERMA V. HARSH | ||
| 245 | _aSERVICES MARKETING: TEXT AND CASES | ||
| 260 |
_aNEW DELHI _bPEARSON _c2008 |
||
| 300 | _a470 | ||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 653 | _aFIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPS | ||
| 942 |
_2ddc _cFCM |
||
| 999 |
_c9520 _d9520 |
||