000			00762nam a22001577a 4500
003			SGT
020			_a9788125914495
082			_a658.8, GAU
100			_aGAUR SANJAYA SINGH
245			_aEVENT MARKETING MANAGEMENT
260			_aNEW DELHI _bVIKAS _c2007
300			_a243
650			_aMARKETING MANAGEMENT
653			_aPART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES
942			_2ddc _cFCM _02
999			_c9132 _d9132