000 00506nam a22001457a 4500
003 SGT
082 _a658.8, CHH
100 _aCHHABRA, T. N.
245 _aMARKETING MANAGEMENT
260 _aNEW DELHI
_bDHANPAT RAI &CO.
_c2014
300 _aV. P.
650 _aMARKETING
653 _aNATURE AND FUNCTIONS OF MARKETING,MARKETING CONCEPT, MARKETING ENVIRONMENT,MARKETING INFORMATION AND RESEARCH, CONSUMER BEHAVIOR MARKET SEGMENTATION, MARKETING -MIX,PRODUCT AND PRODUCT PLANNING
942 _2ddc
_cFCM
_07
999 _c9120
_d9120