000			01687nam a22001577a 4500
003			SGT
020			_a9788121916974
082			_a658.8, PIL
100			_aPILLAI, R. S. N
245			_aMODERN MARKETING PRINCIPLES AND PRACTICES
260			_aNEW DELHI _bS CHAND _c2015
300			_a594
650			_aMARKETING
653			_a• MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETING.
942			_2ddc _cFCM
999			_c9115 _d9115