000			00530nam a22001577a 4500
003			SGT
020			_a9789350976647
082			_a659.1, CHU
100			_aCHUNAWALLA, S. A.
245			_aADVERTISING,SALES AND PROMOTION MANAGEMENT
260			_aNEW DELHI _bHIMALAYA PUBLISHING HOUSE
300			_a458
650			_aMANAGEMENT
653			_aBASIC CONCEPTS PROMOTION AND COMMUNICATION , FUNDAMENTALS OF ADVERTISING AGENCY, MARKET ANLYSIS SEGMENTATION AND TARGETING, CREATIVITY, CREATIVE STEGY AND COPYWRITING
942			_2ddc _cFCM
999			_c8988 _d8988