000			01703nam a22001697a 4500
003			SGT
020			_a9780070187757
082			_a651.74,MUR
100			_aMURPHY,HERTA A
245			_aEFFECTIVE BUSINESS COMMUNICATION
250			_a7TH
260			_aNEW DELHI _bTMH _c2010
300			_a619
650			_aOFFICE SERVICES,ENGLISH
653			_aPART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION CHAPTER 1: EFFECTIVE COMMUNICATIONS IN BUSINESS CHAPTER 2: THE 7 C'S OF EFFECTIVE COMMUNICATION PART II: BUSINESS COMMUNICATION IN CONTEXT CHAPTER 3: BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT CHAPTER 4: BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT CHAPTER 5: BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT PART III: MESSAGE DESIGN CHAPTER 6: THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES CHAPTER 7: THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES CHAPTER 8: GOOD NEWS AND NEUTRAL MESSAGES PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS CHAPTER 9: BAD NEWS MESSAGES CHAPTER 10: PERSUASIVE WRITTEN MESSAGES PART V: WRITTEN COMMUNICATION, REPORTS CHAPTER 11: SHORT REPORTS CHAPTER 12: LONG (FORMAL) REPORTS CHAPTER 13: PROPOSALS PART VI: STRATEGIES FOR ORAL COMMUNICATION CHAPTER 14: STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING CHAPTER 15: STRATEGIES FOR SUCCESSFUL INFORMATIVE AND PERSUASIVE SPEAKING CHAPTER 16: STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION CHAPTER 17: STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETINGS PART VII: THE JOB APPLICATION PROCESS CHAPTER 18: THE JOB APPLICATION PROCESS--THE WRITTEN JOB PRESENTATION CHAPTER 19: THE JOB APPLICATION PROCESS--INTERVIEWS AND FOLLOW-UP
942			_2ddc _cFCM _08
999			_c8956 _d8956