000 01008nam a22001697a 4500
003 SGT
020 _a9788131733530
082 _a338.5024658,KEA
100 _aKEAT,PAUL G
245 _aMANAGERIAL ECONOMICS: ECONOMICS TOOLS TODAY DECISION MAKERS
250 _a6TH
260 _aNEW DELHI
_bPEARSON
_c2011
300 _a551
650 _aPRODUCTION
653 _a1. INTRODUCTION 2. THE FIRM AND ITS GOALS 3. SUPPLY AND DEMAND 4. DEMAND ELASTICITY 5. DEMAND ESTIMATION AND FORECASTING 6. THE THEORY AND ESTIMATION OF PRODUCTION 7. THE THEORY AND ESTIMATION OF COST 8. PRICING AND OUTPUT DECISIONS: PERFECT COMPETITION AND MONOPOLY 9. PRICING AND OUTPUT DECISIONS: MONOPOLISTIC COMPETITION AND OLIGOPOLY 10. SPECIAL PRICING PRACTICES 11. GAME THEORY AND ASYMMETRIC INFORMATION 12. CAPITAL BUDGETING AND RISK 13. THE MULTINATIONAL CORPORATION AND GLOBALIZATION 14. GOVERNMENT AND INDUSTRY: CHALLENGES AND OPPORTUNITIES FOR TODAY’S MANAGER 15. MACROECONOMICS AND BUSINESS CYCLE THEORY
942 _2ddc
_cFCM
_014
999 _c8925
_d8925