000			01386nam a22001697a 4500
003			SGT
020			_a9788131502211
082			_a658.45,PEN
100			_aPENROSE,JOHN M
245			_aBUSINESS COMMUNICATION FOR MANAGERS: AN ADVANCED APPROACH
250			_a5TH
260			_aNEW DELHI _bCENGAGE LEARNING _c2004
300			_a470
650			_aMANAGEMENT, OFFICE COMMUNICATION, ENGLISH
653			_aPART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION The Business Presentation Meeting Management Crisis Management Media Management PART 5: REPORTING CASE ANALYSIS Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview
942			_2ddc _cFCM
999			_c8916 _d8916