000 00656nam a22001577a 4500
003 SGT
020 _a9789352020409
082 _a6590.1
100 _aCHUNAWALLA, S. A
245 _aADVERTISING
_bTHEORY AND PRACTICE
260 _aNEW DELHI
_bHIMALAYA PUBLISHING HOUSE
_c2015
300 _a398
650 _aMANAGEMENT
653 _aADVERTISING AS A TOOL OF COMMUNICATION, EVOLUTION OF ADVERTISING,ROLE OF ADVERTISING, ROLE OF ADVERTISING IN THE MARKETING MIX,BRANDS AND ADVERTISING, BRANDS AND ADVERTISING, KINDS OF ADVERTISING,ADVERTISING AS A CAREER, ECONOMIC ASPECTS OF ADVERTISING, SOCIAL ASPECTS OF ADVERTISING ROLE OF RESEARCH,
942 _2ddc
_cFCM
999 _c8833
_d8833