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003 SGT
082 _a658
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100 _aMANISHA
245 _aEXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT
260 _aGURUGRAM
_bSGT UNIVERSITY
_c2023
300 _a71
650 _aMANAGEMENT
653 _aPHD
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999 _c32566
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