000 00362nam a22001577a 4500
003 SGT
020 _a9780749465155
082 _a658.401
_bKAP
100 _a Kapferer, Jean-Noël
245 _aThe New Strategic Brand Management
250 _a5TH
260 _aNEW DELHI
_bKogan
_c2012
300 _a492
650 _aCOMMERCE MANAGEMENT
942 _2ddc
_cBK
_02
999 _c13870
_d13870