000 00376nam a22001577a 4500
003 SGT
020 _a9780070581593
082 _a658
_bB15S
100 _aSubroto Sengupta
245 _aBrand Positioning: Strategies for Competitive Advantage
250 _a2ND
260 _aNEW DELHI
_bMCGRAW HILL
_c2015
300 _a297
650 _aMASS COMMUNICATION
942 _2ddc
_cBK
999 _c12789
_d12789