000			01434nam a22001697a 4500
003			SGT
020			_a9788131733769
082			_a658.87 BER
100			_aBERMAN,BARRY
245			_aRETAIL MANAGEMENT : A STRATEGIC APPROACH
250			_a11TH
260			_aNEW DELHI _bPEARSON _c2016
300			_a652
650			_aRETAIL MANAGEMENT
653			_aPart 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy
942			_2ddc _cFCM _01
999			_c10638 _d10638