DAVID,FRED R. creator text NEW DELHI PEARSON 2016 15TH monographic 666 STRATEGIC MANAGEMENT I. OVERVIEW OF STRATEGIC MANAGEMENT 1. THE NATURE OF STRATEGIC MANAGEMENT THE COHESION CASE: PEPSICO, INC. — 2013 II. STRATEGY FORMULATION 2. THE BUSINESS VISION AND MISSION 3. THE EXTERNAL ASSESSMENT 4. THE INTERNAL ASSESSMENT 5. STRATEGIES IN ACTION 6. STRATEGY ANALYSIS AND CHOICE III. STRATEGY IMPLEMENTATION 7. IMPLEMENTING STRATEGIES: MANAGEMENT AND OPERATIONS ISSUES 8. IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES IV. STRATEGY EVALUATION 9. STRATEGY REVIEW, EVALUATION, AND CONTROL V. KEY STRATEGIC-MANAGEMENT TOPICS 10. BUSINESS ETHICS/SOCIAL RESPONSIBILITY/ENVIRONMENTAL SUSTAINABILITY 11. GLOBAL/INTERNATIONAL ISSUES VI. STRATEGIC-MANAGEMENT CASE ANALYSIS HOW TO PREPARE AND PRESENT A CASE ANALYSIS 658.4012,DAV 9789332548930