01080nam a22001457a 4500003000400000020001800004082001700022100001800039245004400057250000900101260003000110300000800140650002500148653076100173SGT  a9789332548930  a658.4012,DAV  aDAVID,FRED R.  aSTRATEGIC MANAGEMENT: CONCEPT AND CASES  a15TH  aNEW DELHIbPEARSON c2016  a666  aSTRATEGIC MANAGEMENT  aI. OVERVIEW OF STRATEGIC MANAGEMENT  1. THE NATURE OF STRATEGIC MANAGEMENT THE COHESION CASE: PEPSICO, INC. — 2013    II. STRATEGY FORMULATION  2. THE BUSINESS VISION AND MISSION 3. THE EXTERNAL ASSESSMENT 4. THE INTERNAL ASSESSMENT 5. STRATEGIES IN ACTION 6. STRATEGY ANALYSIS AND CHOICE   III. STRATEGY IMPLEMENTATION 7. IMPLEMENTING STRATEGIES: MANAGEMENT AND OPERATIONS ISSUES 8. IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES   IV. STRATEGY EVALUATION 9. STRATEGY REVIEW, EVALUATION, AND CONTROL   V. KEY STRATEGIC-MANAGEMENT TOPICS 10. BUSINESS ETHICS/SOCIAL RESPONSIBILITY/ENVIRONMENTAL SUSTAINABILITY 11. GLOBAL/INTERNATIONAL ISSUES   VI. STRATEGIC-MANAGEMENT CASE ANALYSIS  HOW TO PREPARE AND PRESENT A CASE ANALYSIS