STRATEGIC MANAGEMENT: CONCEPT AND CASES - DAVID,FRED R. (NEW DELHI PEARSON, 2016)
Keywords: STRATEGIC MANAGEMENT; I. OVERVIEW OF STRATEGIC MANAGEMENT 1. THE NATURE OF STRATEGIC MANAGEMENT THE COHESION CASE: PEPSICO, INC. $1 (B2013 II. STRATEGY FORMULATION 2. THE BUSINESS VISION AND MISSION 3. THE EXTERNAL ASSESSMENT 4. THE INTERNAL ASSESSMENT 5. STRATEGIES IN ACTION 6. STRATEGY ANALYSIS AND CHOICE III. STRATEGY IMPLEMENTATION 7. IMPLEMENTING STRATEGIES: MANAGEMENT AND OPERATIONS ISSUES 8. IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES IV. STRATEGY EVALUATION 9. STRATEGY REVIEW, EVALUATION, AND CONTROL V. KEY STRATEGIC-MANAGEMENT TOPICS 10. BUSINESS ETHICS/SOCIAL RESPONSIBILITY/ENVIRONMENTAL SUSTAINABILITY 11. GLOBAL/INTERNATIONAL ISSUES VI. STRATEGIC-MANAGEMENT CASE ANALYSIS HOW TO PREPARE AND PRESENT A CASE ANALYSISs