TY  - BOOK
AU  - VERMA V. HARSH 
TI  - SERVICES MARKETING: TEXT AND CASES 
SN  - 9788177586732
U1  - 658.8,VER  
PY  - 2008///
CY  - NEW DELHI 
PB  - PEARSON 
KW  - MANAGEMENT OF MARKETING
KW  - FIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPS
ER  -