VERMA V. HARSH creator text NEW DELHI PEARSON 2008 monographic 470 MANAGEMENT OF MARKETING FIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPS 658.8,VER 9788177586732