00609nam a22001577a 4500 SGT 9788177586732 658.8,VER VERMA V. HARSH SERVICES MARKETING: TEXT AND CASES NEW DELHI PEARSON 2008 470 MANAGEMENT OF MARKETING FIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPS ddc FCM 0 0 ddc 0 1 CM SSSL SSSL REF 2016-07-07 DONATE BY DR. J.D.SINGH PROF.IIM SGTU 1 658.8,VER CM1236 2018-11-27 00:00:00 2018-11-13 2016-07-07 FCM 9520 9520