01233nam a22001697a 4500 SGT 9788131518427 658.84,ROS ROSENBLOOM,BERT MARKETING CHANNELS: A MANAGEMENT VIEW 8TH NEW DELHI CENGAGE LEARNING 2013 660 MARKETING 1. MARKETING CHANNEL CONCEPTS. 2. MARKETING CHANNEL PARTICIPANTS. 3. THE ENVIRONMENT OF MARKETING CHANNELS. 4. BEHAVIORAL PROCESSES IN MARKETING CHANNELS. PART II: DEVELOPING THE MARKETING CHANNEL. 5. STRATEGY IN MARKETING CHANNELS. 6. DESIGNING MARKETING CHANNELS. 7. SELECTING CHANNEL PARTNERS. 8. TARGET MARKETS AND CHANNEL DESIGN STRATEGY. PART III: MANAGING MARKETING CHANNELS. 9. MOTIVATING THE CHANNEL MEMBERS. 10. PRODUCT ISSUES IN CHANNEL MANAGEMENT. 11. PRICING ISSUES IN CHANNEL MANAGEMENT. 12. PROMOTION IN MARKETING CHANNELS. 13. LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN MARKETING CHANNELS. 14. EVALUATING CHANNEL MEMBER PERFORMANCE. PART IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. ONLINE CHANNEL SYSTEMS AND MANAGEMENT. 16. FRANCHISE MARKETING CHANNELS. 17. MARKETING CHANNELS FOR SERVICES. 18. GLOBAL MARKETING CHANNELS. PART V: CASES. ddc FCM 0 0 ddc 0 1 CM SSSL SSSL REF 2016-07-05 GIFT BY DR. J.D. SINGH 650.00 SGTU 658.84,ROS CM1223 2016-07-05 00:00:00 2016-07-05 FCM 9477 9477