01181nam a22001457a 4500003000400000020001800004082001500022100002000037245004200057250000800099260003800107300000800145650001500153653086700168SGT  a9788131518427  a658.84,ROS  aROSENBLOOM,BERT  aMARKETING CHANNELS: A MANAGEMENT VIEW  a8TH  aNEW DELHIbCENGAGE LEARNINGc2013  a660  aMARKETING   a1. MARKETING CHANNEL CONCEPTS. 2. MARKETING CHANNEL PARTICIPANTS. 3. THE ENVIRONMENT OF MARKETING CHANNELS. 4. BEHAVIORAL PROCESSES IN MARKETING CHANNELS. PART II: DEVELOPING THE MARKETING CHANNEL. 5. STRATEGY IN MARKETING CHANNELS. 6. DESIGNING MARKETING CHANNELS. 7. SELECTING CHANNEL PARTNERS. 8. TARGET MARKETS AND CHANNEL DESIGN STRATEGY. PART III: MANAGING MARKETING CHANNELS. 9. MOTIVATING THE CHANNEL MEMBERS. 10. PRODUCT ISSUES IN CHANNEL MANAGEMENT. 11. PRICING ISSUES IN CHANNEL MANAGEMENT. 12. PROMOTION IN MARKETING CHANNELS. 13. LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN MARKETING CHANNELS. 14. EVALUATING CHANNEL MEMBER PERFORMANCE. PART IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. ONLINE CHANNEL SYSTEMS AND MANAGEMENT. 16. FRANCHISE MARKETING CHANNELS. 17. MARKETING CHANNELS FOR SERVICES. 18. GLOBAL MARKETING CHANNELS. PART V: CASES.